Artists place their signature in the bottom corner of a masterpiece and journalists add a copyright to their articles. Logo designers, however, are not so quickly recognized for their work.
Some logo designs , especially those that were created prior to the internet age, do not have an official designer attached to them, and for the aging/retired graphic designer this can understandably be a slightly disappointing fact.
One such case is the Major League Baseball logo, seen in the title image of this post. The logo was originally designed in 1968, and there seems to be a lack of physical evidence to prove the name of the designer. The Wall Street Journal and Paul Lukas of ESPN.com have recently carried out some research into this matter, and have since discovered the most likely candidate, Mr. Jerry Dior.
There are many reasons why the Major League Baseball logo is so timeless and an exceptional piece of branding, but the most obvious is the fact that image in the logo can be either left handed or right handed, depending on how you look at it. Also, the use of red, white and blue portrays this national pastime perfectly.
This story is an extremely interesting read, and it even uncovers some truth from the research carried out.
Read the full story and interviews with both Sherman and Dior here
Once you have read the article, do you think Dior designed it? What other famous and timeless logos don’t have an official designer attached to them?
